Food from Home: A Social Marketing Campaign

enliven and a broad range of local partners are working together to design and implement a community-based social marketing campaign within the City of Greater Dandenong, City of Casey, and Cardinia Shire to promote growing food at home.

Our vision is to create a social movement that supports a resilient, healthy, and food-secure future for all households and communities in Melbourne’s South East.  The recent pandemic has exposed the fragility of our local food system, widened health and social inequities, and highlighted the importance of strengthening access to fresh, affordable, safe, and healthy food at a household level.

The aim of this digital campaign is to facilitate a positive shift in attitudes and behaviours that are supportive of growing food at home; through appealing to the values and intrinsic motivations of our community, and building awareness of the environmental, social, and health co-benefits of growing food at home.

A full project summary can be found here

The results of our ‘South East Melbourne Growing Food at Home Survey’ will be made publicly available from mid-October.

This project is supported by the following partners:

  • Bravo
  • Department of Health and Human Services
  • Monash Health
  • Peninsula Health
  • Kooweerup Regional Health Service
  • Cardinia Shire council
  • City of Casey council
  • City of Greater Dandenong council
  • Wellsprings for Women
  • Southern Migrant and Refugee Centre
  • 3000acres

enliven would also like to thank the following organisations for their contributions:

  • Food for Change
  • Seasol

Key Project Contacts:

Kate Lowsby (Health Promotion Manager) kate@enliven.org.au

Georgia Langmaid (Health Promotion Officer) georgia@enliven.org.au

 

If you would like to be added to our mailing list to receive campaign updates and information, please email info@enliven.org.au .