Food from Home: A Social Marketing Campaign

enliven and a collective of local partners have recently launched a community-based social marketing campaign across the City of Greater Dandenong, City of Casey, and Cardinia Shire to promote growing food at home.

The Food from Home vision is to create a social movement that supports a resilient, healthy, and food-secure future for all households and communities in Melbourne’s South East. The recent pandemic has exposed the fragility of our local food system, widened health and social inequities, and highlighted the importance of strengthening access to fresh, affordable, safe, and healthy food at a household level.

The aim of this digital campaign is to facilitate a positive shift in attitudes and behaviours that are supportive of growing food at home; through appealing to the values and intrinsic motivations of our community, and building awareness of the environmental, social, and health co-benefits of growing food at home. View our Program Logic here.

The campaign concept and key messaging was informed by a catchment-wide community insights survey and a community co-design workshop. A summary report and findings from the ‘South East Melbourne Growing Food at Home Survey 2020’ can be found here.

Get Involved

  • Promote the campaign across your digital media platforms. 
    Local service providers, organisations, schools and businesses are encouraged to download the Food from Home Campaign Toolkit which contains information about the campaign, social media content, and newsletter copies.
  • Subscribe to our Food from Home newsletter.
    Sign up to our fortnightly newsletter to stay up to date with FFH activities and events, information about our Free Seeds initiative, and learn about new resources to help people get starting with growing food at home! Email to subscribe.
  • Connect with us on social media.
    @foodfromh0me             @foodfromh0me
  •  Visit our websiteThe Food from Home website is home to a range free and simple edible gardening resources, our FFH blog, and information about our Free Seeds initiative.

    Food from Home is supported by the following partners:

  • Bravo
  • Department of Health and Human Services
  • Monash Health
  • Peninsula Health
  • Kooweerup Regional Health Service
  • Cardinia Shire council
  • City of Casey council
  • City of Greater Dandenong council
  • Wellsprings for Women
  • 3000acres
  • Cockatoo Community House

enliven would also like to thank the following organisations for their contributions:

  • Food for Change Foundation
  • Southern Migrant and Refugee Centre
  • Casey Cardinia Libraries
  • Greater Dandenong Libraries
  • Seasol

Key Project Contacts:

Claire Dimsey (Health Promotion, Prevention, and Engagement Officer)